Over the years I've cared less and less about the Super Bowl. But I still retain more than a passing interest in the commercials. Here are the ones that caught my attention.

Apparently insurance ads that say the following work: "Those who've switched saved an average of $417!"

Although I don't know why. I dare you to get a quote from anyone else right now and see how much you'll save. It won't be much if anything.

Maybe it's like saying you could win a million dollars at the lottery. People have an understanding they're unlikely winners so aren't too disappointed when they don't hit the big one.

I would just like to point out, that to my knowledge, this ad is the first time Nike has combined a smiley face with their logo. It's about time. I thought they could go that route back in 1996 or so. Graphic at the end of the ad could be better, though. Oh well.

Really old computer ads.

Have you noticed a nice change of pace in the truck advertising business? What do you mean this isn't a dramatization?!

Every workplace needs one of these guys to keep the worker bees in check.

We're so sure you'll like our product, we've already ordered it for you, free of charge*! *Terms and conditions apply

My life stinks, but thanks to American Express, I can face each day! (Bonus American Express commercial included!)

Are search engines and AdSense paying attention? Traffic and back pain shall illuminate us all.