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Pricing

Posted by: Mark Nichols

30 Aug 2012

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Rumor has it the Microsoft Surface Tablet will launch at the end of October for $199. That means every unit sold would be a loss for Microsoft; they'd hope to make up the difference in sales of other things (apps, etc.). The same is done with Xbox and games, and I believe often with printers and ink (I think Kodak was trying to go the other way and failed - to charge more for the printer and less for the ink, which over the long run would be cheaper for consumers... but we're stupid).

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