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Dulce de Leche Cheerios Review - 5 Cents
Posted by: Mark Nichols

01 Jan 2012

Both Dime Brothers are big fans of Honey Nut Cheerios cereal. In fact, many people are fans. By the end of 2010, 28.4% of US households had bought Honey Nut Cheerios, and it had a 5.1% share of the market. Third place for share was original Cheerios. In total, Cheerios varieties accounted for 10.6% of the cold cereal category. Thats a pretty decent presence in peoples homes.


Most households dont stick to one cereal but buy many varieties. The IRI data Im referencing shows households bought on average almost 8 varieties in the year. Its logical to try and steal away some of the non-General Mills usage by offering more versions of Cheerios.


Thus we arrive to my most recent purchase: Dulce de Leche Cheerios. Thats Spanish for literally sweet of milk, which is really a Latin caramel. Yumminess. The back of the box says: Enjoy Dulce de Leche Cheerios cereal for a sweet touch of caramel baked into every bite. Dulce de Leche is a Spanish term for a thick caramel sauce popular in Latin America that inspired this new Cheerios flavor.


Maybe General Mills has evidence that Hispanics in the US dont buy their products as much as others. This might be a targeted effort. I dont know. But heres my take on the product:


Its yummy as a snack, for sure. Its almost as if you smell the caramel sweetness more than taste it. I enjoy it because I like the flavor.


As a cereal with milk its not so great. I eat quickly but I could still tell it wasnt going to hold its crunch as long as Honey Nut Cheerios. It was also adding a film to the milk - not as bad as Captain Crunch or Ohs - but enough to steal away some of the enjoyment of drinking the leftovers. And it was as if the flavor wasnt bold but at the same time was too sweet. Something having to do with me smelling it more than tasting it. Its hard to describe. This is why Im not a reviewer of wines. I cant work tree bark or other descriptive drivel into my product reviews.


If youre willing to give it a go I found it at the front of my Walmart store for $2.50 for 12 ounces. Otherwise, you could always try those Ohs I highly recommend!


(Forgive me, General Mills, if I havent stuck the registered trademark R everywhere Im supposed to.)



© 2012 Dime Brothers
Category: Product Review    

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