Two Nichols Trying to Make Sense 

Insurance Ads - 2 Cents
Posted by: Mark Nichols

18 Nov 2010

Apparently insurance ads that say the following work: "Those who've switched saved an average of $417!"

Although I don't know why. I dare you to get a quote from anyone else right now and see how much you'll save. It won't be much if anything.

Maybe it's like saying you could win a million dollars at the lottery. People have an understanding they're unlikely winners so aren't too disappointed when they don't hit the big one.
© 2010 Dime Brothers
Category: Advertising    

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